Don’t you hate it when you get hedonically adapted to your Ferrari after a couple of years? Or when the recessed lighting on your G5 jet doesn’t seem so rosy? Maybe it’s no surprise that we suffer from this—hedonic adaptation—or losing interest in the stuff we’ve bought, but are we really going to stop buying those treats?
This article suggests that doing so may make us happier. Or rather, that spending on the vacation, golf lesson, or cooking class—purchases that are more experiential—will indeed make us happier. Evidently, little research has been done on the subject of which things you buy make you the happiest.
One of the effects of the recession has been this push towards purchasing experiences, or goods that foster an experience, and Wal-Mart and other retailers are taking notice. The implication for potential business professionals and marketing professionals seems evident, and I’d love to hear what you think.
-Pete
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